A Talk on Advertising - by Herman Wouk

A Talk on Advertising

--Herman Wouk  

          “A Talk on Advertising” is an essay by Herman Wouk. In this talk, Wouk expresses his genuine fears and doubts about the business of advertising. He criticizes the field mercilessly. He requests those involved in it to give it up. 

          Wouk points out the pitfalls and the deceptions of advertising which made it more of a racket than a business.  He also condemns the misuse of language in it.  He criticizes advertising ruthlessly.  According to Wouk, people in advertising never do anything useful to earn their livelihood.  They cheat customers with attractive lies.  They also use language in an irresponsible way.  They tempt people to buy unnecessary things. The advertisers are fed by the producers of unnecessary things.  Thus, they commit the worst crime and deserve the punishment of death. 

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Noojilla Srinivas

Lecturer in English

M: 7981862200

email: noojillasrinivas@gmail.com